AI for fashion retail

Everything your storefront needs to understand fashion

Shoppers ask for a look, not a keyword. Numi finds it in your own catalogue, puts the outfit together, and lets them try it on before they buy — on Shopify or your own storefront.

Book a demo See the platform

Your catalogue · your shoppers · your data

See it work

One sentence in. A shoppable outfit out.

A shopper describes the moment they're dressing for. Numi answers with real products from your catalogue — the whole look, in their size, ready to try on.

The look 3 pieces · in stock

AIa complete outfit for a dinner date

Black tulle midi dress with puffy sleeves

Tulle silk midi dressRED VALENTINO · UK 10Mid-calf

Slingback heelsBALDININI · 38

Mini ruched clutchMANSUR GAVRIEL

From a real search on the demo store: 40 pieces across dresses, shoes, bags and earrings. This is the first of each.

AI stylist typing

Dinner date on Friday, somewhere nice. I'm 5'4" and usually a UK 10.

Found 3 pieces in your size

Checked the fit

Here's a look I'd wear: the Red Valentino tulle midi, Baldinini slingbacks and a small ruched clutch. The midi sits mid-calf — at 5'4" I'd stay with the UK 10.

Preparing your try-on…

Ask for something else…

Your catalogue Shopify · synced

Ready to shop2,391 products

Being prepared27

Needs a look from you3

Last sync4 min ago

what shoppers can now find by

occasionfabricfit colourseasonneckline sleeveالعربية

New products are ready to shop minutes after they land in your store.

Why Numi

Fashion retail doesn't fail at checkout. It fails at "find me something to wear."

Search · live on the demo storeas captured

Live search results for “something floaty for a beach wedding”: a ruffle dress, a column gown, a lilac chiffon dress and a tiered white dress

Search that understands the occasion

Keyword search answers the words. Numi answers the moment — a beach wedding, a first day somewhere new, a sister's engagement — with products that actually suit it.

Speaks shopper, not SKU. "Something floaty", "smart but not stiff", "like the one I bought last year" all land on the right rail.
Never a dead end. A vague request gets a good first answer, not an empty page.
Personal, not pushy. A shopper's colours and sizes shape what comes first — they never hide the rest of your catalogue.
Arabic and English. Shoppers ask in either; brand names come through untouched.

One product · before and afterready

what you gave us

Linen-blend button shirt2 photos · AED 660

what shoppers can find it by

shirt · button-front linen blendcreamprinted short sleeverelaxed fit beach · daytimespring / summer قميص كتان

Goes with4 pieces in stock

Size adviceruns relaxed

A catalogue that fills itself in

Most product listings are a title, a price and a few photos. Numi turns that into something a shopper can actually search — without anyone tagging anything.

Details come from the photos. Neckline, sleeve, fabric, pattern — noted from the picture, not guessed from the title.
Ready in minutes. New arrivals are shoppable by search and stylist shortly after they land in your store.
You have the last word. Correct anything by hand, and the correction survives the next sync.
Both languages, automatically. Every product reads naturally in Arabic and English.

Try-on · the whole look3 pieces

Overlinen blazer · sage

Dressslip midi · ink

Shoesslingback · black

fitRuns long — size down if you're petite

photothe shopper's own · private

Try on the whole look

Not one garment pasted onto a model. The shopper sees the outfit on themselves — layers and all, the way they'd actually wear it.

Up to five pieces at once. Dress, jacket, shoes, bag — together, in one picture.
Honest when it doesn't work. If two pieces can't be worn together, the shopper is told which — not shown a broken picture.
Size advice that fits them. Guidance from the garment's measurements and theirs, right on the product.
Their photo stays theirs. Private to the shopper, deleted on request or on a timer.

Search assistant · for your teamtesting

Bikini searches are showing coats. Fix it.

Looked at last week's searches

Drafted a change

Trying it on 200 real searches…

The fix works on 196 of 200 — bikinis now come first, nothing else moved. Want me to make it live?

Your team can tune search without a ticket

When search gets something wrong, your merchandisers fix it themselves — in plain language, with proof it works before anyone sees it.

Ask in plain English. "Show new arrivals first." "Stop mixing men's and women's." That's the whole instruction.
Tested before it ships. Every change is checked against real shopper searches first.
Nothing goes live on its own. A person approves what reaches the storefront.
Easy to undo. Every change is recorded, and reversible in one step.

Shopper digital twin · in development

Every other storefront meets your shopper as a stranger. Every single time.

We're building a digital twin of each shopper — their sizes, what they bought and when, what they told the stylist, what fit and what didn't — so the next visit opens with a stylist who already knows them.

Ask about early access →

One shopper's twinprivate · hers alone

what still matters about her

SizeUK 10 · 5'4" · midi lengths run long on her

SaidNo polyester. Prefers sleeves.Feb

BoughtTulle silk midi dress12 Aug · loved it

BoughtSlingback heels12 Aug · true to size

MentionedA wedding in Octoberlast chat

BrowsedLinen shirts3 weeks ago · fading

What she bought and what she said stay for good. A passing browse fades on its own.

AI stylist · her next visittyping

Welcome back — her sizes, her August order and the October wedding

Welcome back, Lina. How did the tulle midi from August work out?

Loved it — a touch long on me, but I kept it.

Remembered: that cut runs long for her · stays a UK 10

Good to know — I'll keep midi lengths in mind from now on. Still dressing for the October wedding? I've kept three pieces in your size, all with sleeves, none that run long.

Show me…

First visit

Sized and styled from one photo

Measurements, proportions and flattering colours come from a single photo. The shopper confirms; nobody fills in a form.

After a purchase

Asks how it went — and remembers the answer

"How did the midi work out?" Fit, feel, whether they kept it. Each answer sharpens the next recommendation.

Every visit after

Opens already knowing them

What they own, what they avoid, what they're shopping for next. The stylist picks up where they left off — in Arabic or English.

What it keeps

What matters, as long as it matters

Purchases and stated preferences are kept for good. A passing click fades on its own — so the twin stays true, not cluttered.

Sizing

Right the second time

"It ran long" on one dress becomes size advice on the next. Fit feedback flows straight into what the stylist recommends.

Per store

Yours, not the industry's

A shopper's twin lives with your store alone. Nothing is pooled across retailers, and nothing you learn improves anyone else's.

Consent

The shopper's to keep or delete

Built only with consent. Withdraw it and the twin is deleted — not hidden, not archived.

For shoppers

The stylist can actually do things.

It isn't a chatbot sitting next to a search box. It searches, styles, sizes, tries on and adds to bag — so "show me that in black, size 10, and add it" is one sentence, not five clicks.

Find

Describe it in your own words and get the right products back.

Style

A complete look from what's in stock, within a budget if you give one.

Try on

See a piece on yourself before you buy.

Layer

Try several pieces together as one outfit.

Size

Advice on which size, from the garment's measurements and yours.

Switch

Other colours, sizes and materials — with what's actually in stock.

Buy

Straight into the store's own bag. No second basket.

Save

Kept for the next visit.

Live search results for “a complete outfit for a dinner date” on the demo storefront: 40 products, dresses first — Live on the demo storefront · “a complete outfit for a dinner date” · 40 results

Where shoppers meet it

On Shopify. Install the app, place the blocks in your theme. No developer, no theme rebuild.
On any storefront. One line of code adds search and the stylist, styled to match your site.
In your own app. Everything the stylist can do is available to your developers as well.

Numi Studio

The console your team runs it from.

Every product, every search, every change — visible and adjustable by the people who own the catalogue, without opening a ticket.

See everything

Which products are ready to shop, which are still being prepared, and which need a look from you.

Fix by hand

Correct a product's details and they stay corrected, sync after sync.

Preview first

Try a change on part of the catalogue before it touches the whole store.

Tune search in plain English

Tell the assistant what's wrong. It proposes a fix and proves it before you approve.

Know what shoppers asked

The searches, the misses, and what people did next.

Who changed what

A record of every change, by whom, and when — with one-step undo.

Getting your catalogue in

Five ways in. No re-platforming.

Numi reads your catalogue where it already lives and keeps it in sync. Nothing about your store has to move.

Shopify

Install the app. Products, variants, photos and stock stay in sync on their own.

Your product feed

Point Numi at the feed you already publish. No changes to it needed.

A spreadsheet

Upload a file. The fastest way to see the platform on your real catalogue.

Your website

No feed at all? Numi reads your storefront and builds the catalogue from it.

Something older

Bespoke connections for retailers whose catalogue predates the idea of a feed. We've built a few.

Kept fresh

Nightly, hourly or on demand — and you can always see when it last ran.

Languages · English, Arabic

Pieces in one try-on

Ways to connect a catalogue

Retailer per catalogue · never pooled

Trust

Your catalogue is yours. It stays that way.

Kept separate from every other retailer

Your products, your shoppers and your settings live on their own — never pooled with another brand's, and never used to improve anyone else's store.

Nothing sensitive in the shopper's browser

On Shopify, everything runs through your own store's domain. Store credentials and keys stay on the server, encrypted.

Shoppers own their data

Style profiles and try-on photos belong to the shopper. They can be deleted on request, and try-on photos expire on their own.

A shopper's twin is theirs, and your store's alone

Anything kept about a shopper is built only with their consent, held for your store only, and deleted — not hidden — the moment they withdraw it.

A record of every change

Who changed what, and when — for product details, search behaviour and settings. Anything can be put back the way it was.

Book a demo

Bring us a catalogue.
We'll show you what it can do.

Send a feed — or just your website address. We'll show you your own products answering real shopper questions.

hello@numi.fashion Back to the platform